15+ years leading designers, implementing design ops, and tying creative choices to clear business outcomes.

I create end‑to‑end brand systems: brand strategy & positioning, visual identity (logo, typography, color, imagery), art direction, and channel toolkits—and codify them into scalable brand guidelines.

I partner with copy, strategy, and ops to take work from insight → concept → launch, using SEO/SEM & analytics to drive acquisition, conversion, and retention.

Design & Business System Expertise: Adobe CC, Figma, Klaviyo, Mailchimp, Slack, Content Management (Trello, Jira, Asana, Notion, ClickUp)

E-commerce Platform Expertise: Shopify, Amazon, Etsy, Faire, Ebay.

POD Expertise: Merch by Amazon, KDP, Zazzle, Printify, Printful, Teelaunch, Gooten, Merchize, VistaPrint

Continually researching and experimenting with new AI tools & workflows: Midjourney, ChatGPT, Gemini, Claude, etc.